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As the company's hoodie-wearer-in-chief, Mark Zuckerberg, said at the unveiling of the software Thursday, "We're building something a whole lot deeper than an ordinary app."
Or as bunny-stewing Glenn Close put it in "Fatal Attraction": "I'm not going to be ignored."
Certainly no one can knock Facebook for wanting more face time. The company is grappling with so-called Facebook fatigue among many of its billion-plus users, especially younger people who realize, among other things, that it's not so cool hanging out at the same cyber-venue as their parents.
Wall Street, meanwhile, has been wringing its hands over Facebook's longevity in a wireless world. Is the service well-suited for mobile devices, or will people congregate instead on the likes of Twitter and Pinterest?
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